GMMSO

GMPSO GLOBE

What is GMPSO
The GMMSO is a research and strategic planning management tool designed to help your company enter or expand its presence into foreign markets.
The GMMSO, consisting of four dynamic modules, will enable you to systematically:
  1. Conduct a company situation analysis in a global context.
2. Identify countries with high market potential for your products/services.
3. Conduct an in-depth market/competitive analysis and select the best country market.
4. Determine best entry mode strategy and develop the marketing plan.
Who Should Use GMPSO
GMMSO is a research and strategic planning management tool designed for:
   Instructors teaching
International business
International management courses
International/Global Marketing
Global Business Strategy/Policy
   Business managers seeking high potential markets.
   Government trade specialists.
   Trade consultants and practitioners.
What Are The Benefits
   Minimum preparation time!
   Real-time interactive business tools!
   User-friendly!
   Cost-effective!
   Register online!
   User guide!
   FREE with adoption for Instructors!
   Five week FREE trial!
Bridge The Gap
   The GMMSO software addresses one of the most important challenges faced by international business faculty; how to bring the real world into the classroom or training environment by providing the platform needed to support students in their roles as managers and decision makers in a global setting.
   Students are provided with interactive, engaging, and innovative web-based software which help bridge the gap between theory and the rigorous decision making process of solving real, complex business problems.
   Results based on surveys conducted by instructors confirm that the software enhanced their students’ international business understanding, and improved their team work and critical thinking skills.
   Business entities can bridge the gap by performing a situational analysis in a global context; research global markets and identify countries with high earnings potential for their product/service; conduct a competitor analysis; and determine entry strategies.
About Us
  Janavaras & Associates International, Inc. (JAI), established in 1990 by Dr. Basil Janavaras, is a consulting company providing web-based strategic international business management and marketing software. The software is designed for and is being used by business instructors, trade practitioners, and business managers.
(visit www.janavaras.com)
Background
   The GMMSO is based on the Global Marketing Management System (GMMS) book previously published by Pearson Education, Inc. It’s the result of 30 years of international marketing management research, teaching and testing the system in the classroom. Many instructors and students from universities around the world have used the software in international business and management courses. Company executives, international business practitioners and consultants have been involved in the development of this software and have effectively used the system click here for Testimonials
Outline

To view an outline of GMMSO...click here.

Demo

To view the demo of GMMSO...click here.

Register
    GMMSO is a research and strategic planning management tool designed for:
      

    Instructors teaching
    International business
    International management courses
    International/Global Marketing
    Global Business Strategy/Policy

       Business managers seeking high potential markets.
       Government trade specialists.
       Trade consultants and practitioners.
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